Founded in 2013, Triumph Over Poverty (T.O.P.) is a lifestyle brand and the stage name for Hip Hop artist Demetrius Profic.

The T.O.P. philosophy states that any obstacle or negative influence can be considered a form of ‘poverty’. The purpose and mission of the T.O.P. brand is to inspire people to do what they love for a living, while using their passions and talents to pursue their dreams, and ultimately ‘Triumph Over Poverty’. With the brand, T.O.P. aims to give back to the youth and his community by helping others who grew up in a similar environment as his.